BusinessXR Summit

BusinessXR Summit

This is a dynamic event designed to unite leading experts and innovators from Finland and Spain in the fields of metaverse and XR.

By IAT Metaverso

Date and time

March 12 · 9:30am - March 14 · 3pm CET

Location

Polo Digital Málaga

15 Avenida de Sor Teresa Prat 29003 Málaga Spain

Agenda

Day 1 (Open)
Day 2 (Focus Group)
Day 3 (Focus Group)

Theme: Human Driven Sustainable XR future...

9:30 AM - 10:00 AM

Opening Remarks

Joaquín Quiñones- Innovation Area- Málaga City Hall


Welcome address by the City of Malaga, setting the stage for cross-border collaboration and innovation.

10:00 AM

Building Human Driven Sustainable XR future in Finland

10:00 AM - 10:15 AM

Immersive Digital Life mission led by Business Finland.


Daria Mashkina, Senior advisor in Business Finland, Spain

10:15 AM - 11:15 AM

The Metaverse Ecosystem in Finland, & Immersive Sustainability Lab Initiative


Tiina Vuorio, Head of Unit & Narmeen Marji, Urban Architect/XR Expert, Jussi Salonen, Hubmaster

11:15 AM - 11:45 AM

City of Tampere


Building the Citiverse: How AI, Data and Immersive Tech are redefining the future of cities, Tiia Joki, Development Director

11:45 AM - 12:15 PM

City of Espoo


From static urban digital twins towards interactive virtual urban environments, Mervi Hämäläinen, development manager, Digital service management - Major´s office – strategy & development

12:15 PM - 12:45 PM

City of Oulu


Introduction of FINverse network - Kirsi Hyry, Project Manager

12:45 PM - 1:00 PM

City of Helsinki


TBD

1:00 PM - 1:30 PM

Q&A and discussion

1:30 PM

Lunch time

3:30 PM

Visit to Transfiere Fair (by invitation only).


14º Edition. European Meeting on Science, Technology and Innovation

About this event

  • Event lasts 2 days 5 hours

NOTE: First day of the event is open to everyone. Days 2 and 3 only open to "focus group".

The BusinessXR Summit is a dynamic event designed to unite leading experts and innovators from Finland and Spain in the fields of metaverse and extended reality (XR).

This gathering offers a mix of:

  • Insightful presentations from participants
  • Interactive workshops to explore use cases for XR technologies.
  • Think tanks fostering collaboration and visionary ideas.
  • Networking to connect with peers in both countries

Key Focus Areas

  1. Metaverse Strategies for Cities: Discover innovations to transform urban development and enhance city experiences through the power of the metaverse.
  2. Sustainability in the Metaverse: Explore how immersive technologies can drive sustainable practices, promoting greener and more responsible digital ecosystems.

Organized by

Free