QIC Tech Meetup → Barcelona

QIC Tech Meetup → Barcelona

Join us at the free tech meetup in Barcelona this November! The speakers from QIC digital hub, Uzum, and ex-Leroy Merlin will discuss the complex dynamics between product and marketing tied to shared OKRs; dive into generative AI solutions, product metrics and their analysis, process optimization through a web design system and more.

Agenda

18:45  Product or Marketing: the timeless saga of shared OKRs

Ruslan Abdrakhmanov, Head of Marketing & Brand Communications, QIC digital hub

In tech businesses, there are often no clear lines between the scopes of Marketing and Product teams. Most of the attempts to draw them are considered as unwillingness to be a team players. What does sound very nice for the corporate culture doesn’t really always work operationally. Specifically when it comes to performance review, right?

Let’s talk about a sore subject:

• If sales are going well, then the product is good, but if not, then it’s poor marketing?
• If everything is about the product approach in marketing, then what is the non-product approach then?
• If we’re so into joint work, then how can we own OKRs individually and team-wise?
• Or influence the results respectfully?

And in the end… whose orbit does serve others in this coordinate system?

19:40  A practical guide on building generative AI solutions

Ksenija Blažević, Head of ML&AI, ex-Leroy Merlin

Solutions that can be built on generative AI fall into three categories: based on ready-made services, fine-tuning/guardrails on pre-trained models, and further training/retraining of foundation models. In the presentation, we will compare these solutions based on the costs of their creation (development volume, specific competencies required, necessary prerequisites, infrastructure costs) and associated risks (validation of results, data privacy) while providing examples of real business cases (in the industry and within our company). All attendees will receive a practical guide on which features are worthwhile to pursue with generative AI and how to choose a specific implementation.

20:30  The impact of web design system in marketing 

Alex Losiev, Lead Product Designer, QIC digital hub

Slow release cycles for landing pages can be challenging for the business. Our Web Marketing Design System offers a practical solution.

• Standardized CMS Templates streamline your workflow and allow for quick landing page creation, reducing reliance on developers.
• This system enhances collaboration between marketing and product teams, ensuring a more cohesive approach to projects.
• Plus, integrated SEO strategies effectively drive organic traffic.Discover how our flexible templates can improve marketing efficiency and foster teamwork, leading to better performance and faster time-to-market. Are you ready to make your processes smoother?

21:00  How to deal with product metrics for the better good

Yuriy Gavrilin, CDO, Uzum Market

Let’s discuss different ways to approach product analysis through the lens of metrics and data. We will evaluate various frameworks in terms of their complexity and applicability in everyday life.

See you on November 6 at 6:30 p.m, OneCoWork Catedral!Location: Barcelona, Av. de la Catedral, 6-8 (1 floor)

Click the registration button to participate 💙