This i4KIDS Training Capsule will delve into the concept of Willingness to Pay (WTP) within the paediatric healthcare setting. Participants will gain insight into how WTP can be integrated into early health economic analyses to guide evidence-based decision-making in the innovation pipeline.
Tailored for professionals working in paediatric health innovation, this session aims to strengthen understanding of WTP methodologies and their real-world applications, equipping attendees with tools to inform regulatory and market access strategies.
Objectives
- To provide a clear understanding of WTP in the context of paediatric healthcare.
- To explore the importance of WTP in early-stage health economic evaluations.
- To present both qualitative and quantitative methods used to measure WTP.
- To empower participants to generate relevant data to support policy, pricing, and reimbursement decisions.
Training Structure
1. Introduction to Early Health Economics and WTP
- Defining early health economics and its relevance.
- Why early-stage evaluations are critical in paediatric innovation.
- Contrasts with traditional health economic assessments.
2. Willingness to Pay: Concept and Relevance
- What is WTP and how is it applied in healthcare?
- Why WTP is especially pertinent in paediatrics.
- Comparison with alternative approaches: Cost-effectiveness analysis (CEA) - Cost-utility analysis (CUA)
3. Methods for Measuring WTP in Paediatrics
- Direct approaches: Surveys - Stated preference techniques
- Indirect approaches: Revealed preference analysis - Discrete Choice Experiments
4. Practical Application
- A hands-on example: Designing a parent-focused survey to estimate WTP for a new paediatric therapy.
