Lets Define: Design Across Generations

Lets Define: Design Across Generations

A one-day conference to explore how generational differences shape the way we create products, services, and experiences

By Let's Define

Date and time

Saturday, March 29 · 12 - 7pm CET

Location

Ailaic

14 Passatge d'Utset 08013 Barcelona Spain

Refund Policy

Refunds up to 7 days before event

Agenda

12:30 PM - 1:00 PM

Arrival

1:00 PM - 1:10 PM

Welcome

1:10 PM - 1:40 PM

Andrea & Juan - Ageing Digital. Ageing Digital. How age is experienced

1:45 PM - 2:15 PM

Nicolás Cevallos - GenZ is not real

2:20 PM - 2:50 PM

Kevin Hawkins - Let’s take a ride via generations

3:00 PM - 4:00 PM

Lunch break

4:00 PM - 4:40 PM

Round table

4:40 PM - 4:50 PM

Break

4:50 PM - 5:20 PM

Mike Shishkin - Slow Design vs. Fast Design.

5:30 PM - 6:00 PM

Irene Pereyra- The year my mother went blind

6:00 PM - 8:00 PM

Conversations, music, & drinks

About this event

  • Event lasts 7 hours

The 4th Let’s Define conference is coming!

This time, we’re diving into ”Design Across Generations” to explore how generational differences in communication styles, life perspectives, and tech habits shape the way we create products, services, and experiences.

What we want to discuss:

  • What history and science say: How social, political, and tech shifts shaped each generation—and how these insights impact design and product creation
  • Designing for different generations: Do generational quirks really matter, or are we overthinking it?
  • The tech effect: From analog to AI agents, how technology has changed the way we live, work, and design.
  • Bridging the gap: How multigenerational teams can collaborate, learn from each other, and build better things.
  • What’s next? Trends and ideas to keep us relevant as designers in a fast-changing world.

Our speakers:

Irene Pereyra - The year my mother went blind

Andrea Rosales Climent & Juan Linares Lanzman - Ageing Digital. How age is represented and experienced 

Nicolás Cevallos - GenZ is not real

Mike Shishkin - Slow Design vs. Fast Design. Do we need to choose longevity over trends?

Kevin Hawkins - Let’s take a ride via generations


Coffee, cervezas, networking and cozy atmosphere are included in the price ;)


The final timeline and all the speakers will be revealed on the 1st of March!

Organized by

€20