Are you passionate about marketing, creativity, and the world of luxury? Do you dare to tackle a real challenge from a global brand?
Join the MARKETING Challenge 2025, a unique competition where you will showcase your strategic and creative skills by solving a marketing challenge for BOSS.
💡 Working in teams, you will develop a 360° marketing plan to launch a new collaboration between BOSS and F.C. Miami in the U.S. market. In just 75 minutes, you’ll work against the clock to craft your strategy and pitch it to a panel of experts.
🎤 Masterclass with Valentin Schoettle
Valentin Schoettle, Brand Partnerships Manager at TikTok, specializes in developing marketing strategies for top fashion & luxury brands, helping them enhance their presence on the platform. Previously, at HUGO BOSS, he managed 360° global marketing campaigns for major events like The Open Championship. As an Adjunct Professor at IE Business School, he shares his expertise in brand partnerships, sponsorships, and digital marketing.
📍 When & Where:
🗓 Date: Thursday, April 24, 2025
📍 Location: IE Tower, Madrid
🔹 Event Agenda:
- 17:30 - 17:45 | Registration
- 17:45 - 18:00 | Introduction to IE Marketing Masters
- 18:00 - 18:45 | Masterclass & Challenge Explanation (with Valentin Schoettle)
- 19:00 - 20:15 | Team Challenge
- 20:15 - 21:00 | Presentation of Results
- 21:00 - 21:45 | Cocktail & Networking
🎯 How to participate?
Candidates will be selected for the challenge. To apply, send your CV to marta.serra@ie.edu.
⚡ Limited spots available! Show your talent and take on the challenge!
